Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

If you're thinking about adding spice to your packages, consider Designable Q Books. Great for portraits, pets, engagement and much more. Here are a few reasons why your clients will love them as much as we do, and how to encourage profitable product sales from your next shoot! Personalisation at every point All Queensberry products can be personalised, but add a Designable cover and thinner pages, and the options are endless. With their image on the cover, their book will be one of a kind. And you have five standard templates to choose from. More photos To View More >>

The lead up to the holidays can be a very lucrative time for photographers, but it can also put pressure on getting product orders in on time, so your clients can have them for the holidays. One way to be very prepared is to bulk order Slip-in Mats and Studio Boxes. In Pearl or Carbon Buckram, these Boxes sell themselves. You can personalise them with your own logo on the lid. Branding products like this turns them into your silent salesmen when your clients take them home. Any unsold boxes or mats can carefully be tucked away for your next print reveal. If you’re printing your own photos, To View More >>

In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew up. We found her childhood box of nearly perfect 45 rpm To View More >>

Want prints, wall art and boxes in time for Christmas? Our pre-Christmas deadline for books and albums is coming up fast, but it doesn’t apply to loose prints, canvases, boxes etc. But! although we don’t set deadlines for those products, we strongly recommend getting your orders in early. As time passes it gets harder to be sure you’ll get delivery in time, and if too many people leave their orders until the last minute someone’s bound to be disappointed… So, as we did with albums, here's a little nudge to get your orders in early and beat the Holiday Rush. Confirm To View More >>

At-home portrait shoots are an ever-growing trend, and we're completely on board with that. Catherine Cattanach was asked by Gale and her partner Aurelian  to photograph their family as they welcomed little Gala into their lives. Catherine photographed Gala's older sister Aurelia as a newborn, so she was thrilled when Gale and Aurelian asked her back. She spent the morning at their home in Paekakariki, documenting some quality time together. Gala is such a chilled-out little soul, says Catherine, while wee Aurelia was full of beans.  Although Catherine loves her studio To View More >>

Written by: Koby & Terilyn Brown – Archetype Studio Our boudoir line is called J’adore, which means ‘to adore’ in French. Brides book a J’adore shoot to create an amazing, intimate gift to give their groom on the wedding day. Imagine the groom receiving this album on the wedding day… Can’t you see the grin spread across his face when he opens this very special book? I’m pretty sure most grooms agree that this really is an amazing gift. Koby says it’s so much more than the bride even realizes. But there is another reason that a bride books To View More >>

From the lovely full bleed photographs, to the gorgeous splash of Fushica pink throughout this 14x10 Duo, Steve and Harjit's album is a real beauty. Steve and Harjit wed at the remarkable Aynhoe Park - a living museum of adventures which James Perkins (a veteran of the British music industry) has acquired from across the globe. Robert and Brian , from Holden & Jones Wedding Photography photographed Steve and Harjit's three day celebration. Robert and Brian are based in North Yorkshire, UK. Duo Albums offer the choice of mounted overlay or pagemount style pages. Click on To View More >>